You don't need a plan, an audience or an offer. You need a day one.
Back to Zero is a short, human-written book about starting again from nothing, by someone who sold a six-figure business and is now building everything up from scratch, live on Instagram!
- Written by me, no AI backup, just pure text written from experience, knowledge and genuine care
- Pre-sale price. Goes up at launch
- Refund if it doesn't move you
You've had the idea for months. Maybe years. You've watched enough "how to start" videos to teach the course yourself.
You've told yourself you'll begin when things calm down. When you have more money. More time. More followers. A better name for it.
Meanwhile someone with half your talent started badly, kept going, and is already three steps ahead of you.
It's not a knowledge problem. You know what to do. It's a starting problem. This book is about that, and only that.
I built an online business to six figures and sold it. However, I sold it months ago and only after... 8 months!! (yeah 8 months lol) did I fully embrace my decision to start something that I've been postponing for 10 whole years.
In reality, I tried building my own personal account several times but I couldn't get it to properly "function". I couldn't resonate and connect with my audience and it wasn't due to a lack of effort but... at the same time, I wasn't being myself throughout the way and the people I attracted weren't the people I wanted to truly connect to either way.
So far I was trying to move and plan things from a perspective of a "hustler". I was inspired by all of these people that pop up throughout my social feed and (my bad) ended up trying to be something I'm not.
So what truly moved me now wasn't a strategy or a business plan, it was just... my own acknowledgement that I was just avoiding being the main character of a business that I'm creating because I'm afraid that people won't truly like me or approve of what I got to say. But that has to go.
So this book is a reflection of a decision that I made for myself and for the dreams that I've left stranded for years. For example... I've always dreamed of becoming a speaker! But at some point in time, I gave up trying to speak to more people. Hiding behind the excuse of "I have no audience" or "I don't know what to say" when the answer is clearer than ever.
So again, this book is that decision, written down while it's still happening. Not a victory lap. Not a success story. Just the thoughts of a dad, husband and entrepreneur that managed to get to six figures but that wasn't brave enough to give his face to something greater.
Seven short chapters. Read it in one sitting, then act on it the same day.
The expensive lie of "when I'm ready"
Why waiting feels productive, and the ten-minute test that tells you whether you're preparing or hiding.
The zero ledger
What I actually had on day one after selling a business. You have more than you think, and it's not the thing holding you back.
Starting with nothing to sell
How to show up every day without an offer and not feel like a fraud. Nobody explains this part, because most people start with a product and back-fill the story.
Ugly first
The one publishing rule that makes perfectionism irrelevant, and how I use it when what I'm posting embarrasses me.
The three voices
The excuses I still hear every morning, "not yet", "not you", "not this", and the sentence that shuts each one down.
What selling taught me about starting
The lessons from the exit that would have saved me two years at the beginning, and how to borrow them without having sold anything.
Your day one
A one-page plan you can complete tonight. Not a 90-day roadmap. One day.
- The book
Back to Zero as PDF and EPUB, delivered by email on 21 September.
- The Day One worksheet
The single page from chapter seven, printable, so you close the book with a plan and not just a feeling.
- Every future edition
I'll keep revising the book as the restart unfolds. You get every version, free.
Because I want the price to be smaller than your excuse. A €9 book you actually read beats a €997 course you never open.
And because this is a pre-sale. The book isn't finished. Pre-orders are the proof that it's worth finishing, and the deadline that gets it finished.
That's why the price goes up on launch day. Not a trick: the people who back it before it exists pay the least it will ever cost.
Read it. If within a week it hasn't got you to take one real, visible step on the thing you've been postponing, reply to the delivery email and I'll refund your €9.
Keep the book. I'd rather lose €9 than have you own another PDF you didn't act on.
No AI wrote a word of the book. If a sentence is clumsy, it's because I wrote it at six in the morning and left it that way on purpose.
I think that matters more now than ever. You're buying a person's actual account of starting over, not a summary of what starting over usually looks like.
When do I get the book?
On 21 September 2026, by email, to the address you use at checkout. PDF and EPUB.
Is it really not finished?
Correct. It's a pre-sale. You're backing it before it exists, which is the whole point of the book. The manuscript progress above is updated as I write.
What if I don't have a business idea?
You don't need one. The book is about the start of anything you've been postponing: a business, a channel, a project, a change.
Is this a course? Will you upsell me?
No. It's a book. €9, one time. There's nothing behind it to buy.
Was any of it written with AI?
No. Every word of the book is mine.
What if it isn't for me?
If it doesn't move you to act within a week of reading, email me and I refund you. You keep the book.
Why trust someone with a brand-new Instagram account?
You shouldn't, blindly. Follow the account, watch the restart happen, and decide. The book will still be here, just €10 more expensive after launch.
Start before 21 September.
Pre-order now for €9. Or follow the restart first and decide later.
